Blue's General Store

CLIENT

Blue's General Store

Services

Brand Strategy & Identity, UX/UI Consulting, Website Structure & Navigation Design, Visual & Content Direction

Team

EMI - Brand & UX Consultant

Date

May 1, 2025

Blue’s General Store is a community-driven retail space offering curated, high-quality goods. The project focused on developing a cohesive brand identity and refining the store’s online and in-person experience through strategic UX and visual direction.

Blue’s General Store is a community-driven retail space offering curated, high-quality goods. The project focused on developing a cohesive brand identity and refining the store’s online and in-person experience through strategic UX and visual direction.

Blue’s General Store is a community-driven retail space offering curated, high-quality goods. The project focused on developing a cohesive brand identity and refining the store’s online and in-person experience through strategic UX and visual direction.

Solution

The branding and UX strategy for Blue’s General Store centered on clarity, cohesion, and user experience. A structured brand identity system was established to align the visual and messaging elements across digital and physical touchpoints. Website structure and navigation were optimized to create an intuitive and engaging shopping experience, ensuring customers could easily browse products and connect with the store’s values. Emphasis was placed on wayfinding, accessibility, and brand storytelling to maintain a seamless and inviting presence across platforms.

© 2025 EMI | Emiteration.design

This site was baked with care.
No cookies were harmed in the making.

© 2025 EMI | Emiteration.design

This site was baked with care.
No cookies were harmed in the making.

© 2025 EMI | Emiteration.design

This site was baked with care.
No cookies were harmed in the making.